More than 2,400 billboards in New York City are featuring ads from companies like H20, a French manicure and body care brand, and a beauty-and-makeup store called the French Men’s Spa.
Those ads, which appeared in Times Square and Times Square Park, were part of a campaign by H20 to raise money to help its employees.
A few weeks ago, the ads also appeared in the Bronx, in front of a H20 employee who had just received his paycheck.
It was the latest campaign by a French-owned company in New England.
The ads feature H20’s president and CEO, Emmanuel Pellerin, saying that, despite the current climate, he still believes in the value of our workers.
“We will always be here to support the needs of our employees,” Pellerins statement said.
“This is a time for us to support our families and support our friends.”
H20 has long operated in New Hampshire, Connecticut, and Vermont.
The company is based in New Orleans, but operates stores across the country.
A company spokeswoman declined to provide details on how much money the company has raised so far, but she said the campaign is being managed by a team of about 40 people.
“I think it’s a very important message,” said Amy Gebel, a professor at the University of New Hampshire’s College of Business.
“They’re trying to show people they are going to invest in their employees.
That they’re going to support them and make sure they are happy.”
Gebels group, which includes former New England Patriots quarterback Tom Brady, is one of several organizations that has launched campaigns against the growing number of ads on the New England billboards.
H20 was founded in France in 2006 by Jean-Marie Legrand, who came from a military background.
The French brand is known for producing high-end cosmetics and hair care products, including H20 Haircuts.
The brand has been on a tear, with annual sales totaling more than $7 billion in the past five years.
H40 has been making headlines in the last few months for its advertisements, which have appeared in more than a dozen cities.
Last week, it posted billboards in Boston and New York, as well as in New Jersey and Virginia.
H70, the company that makes the H20 shampoo, is also known for its advertising.
H80, a body care company based in Austin, Texas, is trying to get the attention of New York lawmakers to keep it from shutting down.
The state has approved legislation that would ban H20 ads.
New York’s Public Advocate’s Office told The Associated Press in September that the state was considering banning the ads altogether, but it has yet to act.
In December, the state Assembly approved legislation banning ads in the state’s five boroughs.
H90, the makeup company, has also been in the news recently.
The campaign is aimed at making New Englanders aware that there are other beauty and makeup stores that are open and accessible.
The New York Times reports that the campaign was started by a coalition of more than 30 businesses, including a beauty shop, a nail salon, a spa, and an insurance company.
The coalition also included H90 employees, and the company is seeking $20,000 to help with the campaign.
H10, a hair and makeup company that has locations in Connecticut, Massachusetts, and New Hampshire is also involved in the campaign and is offering to give away H20 products, according to the AP.