The French manicurist chain store is changing forever.
Its been closed for a year.
The store’s closure is a great example of how the American culture of manicures has been losing its way.
It was founded by a man named Jacques Delespaul in 1954.
He went to school at a local school in Paris and worked in a jewelry store before opening the store in 1972.
In the early 1990s, Delespul was trying to get the store’s owners to change their mind about opening in New York City.
In 1997, the owners of the French-owned jewelers, Giro, told Delespula they couldn’t sell jewelry to American shoppers.
He started a new company called Niveau.
He took over the jewelers’ property and turned it into a store with the slogan, “The Jeweler’s Place.”
It was an eye-catching marketing move.
It seemed like the French would finally be able to embrace American culture.
But it didn’t last long.
Delespuls store was soon closed again, and in 2005, it reopened under new ownership.
Delspul’s business model was never going to be the same.
Now, in the summer of 2019, the manicure shop will be back.
The brand is named Mascarin and it will be located at 11th Avenue and Broadway in New Park.
It will have a full kitchen, a full bar, and a full-service spa and salon.
Delescul says he’s looking forward to the new owner of the store.
He says the new owners will have more time to invest in the store and to improve the look of the place.
The first manicure at the new Mascarins will be for a special Valentine’s Day special.
It will be an 18-hour appointment.
The manicurists will come in to have their manicures done, but they’ll be ready to go when they come in for the second appointment.
The spa and bar will also have a spa-like atmosphere.
The bar will have its own separate bar, while the spa will have full-size televisions in it, Delesculs says.
The French manicures will be priced at $80, and the bar will be $60.
The spa will be available for $70.
You can find the spa here on the Mascari website.
The new owners are hoping to open the French shop in 2021.