The world’s largest luxury cosmetics chain, the luxury brand, is getting ready to launch its own nail salon brand.
The new brand, known as “Mixed Media” (a pun on “mix”), will be launching this fall.
This news comes from The Wall Street Journal, which reports that “the company is looking to tap into an industry that’s already seen significant growth and is expected to reach $30 billion in sales by 2021.”
This is a big deal for the brand, which is set to be the second largest cosmetics company after the LVMH Group, which will also be launching its own brand.
However, it’s not just about the growth, The Wall St Journal adds: “it also comes at a time when consumers are demanding a more personalized approach to nail care, with nail salon brands offering more than just a basic manicure and pedicure.
The company will have to do a lot of research to figure out exactly what the new brand is, and how it will fit into the nail salon industry. “
A manicure with just a little bit of extra polish and a little more attention to detail, it could be a very beautiful and personal experience.”
The company will have to do a lot of research to figure out exactly what the new brand is, and how it will fit into the nail salon industry.
But Sussmen has already been talking about the brand since the beginning.
In an interview with The Wall ST, Sussmans said that he was inspired to create a new nail salon product because he’s noticed a “narrative shift” in nail care.
The company hopes to launch a “unique, personalized manicure experience that’s based on your personal style and preferences, rather than the type of products that are already available,” Sussmens told The Wall.
“I think the world is moving toward the idea of a more holistic approach to care.”
So what exactly does the new manicure company offer?
The new nail company will offer a “high-quality product with exceptional quality and attention to details,” according to The Wall’s report.
According to The WSJ, the new company will be the first brand in the U.S. to offer an array of products specifically designed to help keep nail polish clean and beautiful.
The manicure will come in two colors, which the brand claims are the most natural, “and will also feature a new and highly innovative product that is designed to maintain your manicure.”
The manicurist will work alongside the owner of the salon to create custom-made nail polish, as well as nail care products for customers.
“Matching colors and designs is the cornerstone of our company’s mission, and our nail salon is designed with that in mind,” Sommersons said in the interview.
“We are excited to introduce this unique and unique product to the nail industry, and we believe that we will be able to do it in a way that’s not only attractive, but also highly personalized to the customer.”